No seriously, we tested it on our own website. Now that we know what that is, let's look at each of the 5 components of the HubSpot CRM, starting with the impressive CMS Hub. It offers a long list of tools you can use to draw in qualified potential leads and do better business with your existing clients. Ultimately, the HubSpot CRM is one of the most robust platforms on the market. And did we mention it integrates seamlessly with the rest of the CRM?Īnd that's just the tiniest taste of what HubSpot is capable of! A full-service content management system, the CMS Hub provides a safe, secure, wicked-fast, and super-easy-to-use platform for your website. The HubSpot CMS might just be one of the biggest and best improvements the company has made. Make sure you're hitting the mark with excellent service by asking your clients what they think, and how you can improve. Why will they choose you? Because you provide superior service. In today's digital era, anyone can get anything from anywhere. Plus, implement automation specific to each stage of the deal pipeline. A visual, easy-to-use deal pipeline saves sales reps hours of manual entry and research. Never wonder where a prospect is in their buying journey. Streamline your sales process with a defined pipeline. Live chat and chatbots make it easy for you to set up contact points, even when your team is out of the office. Let it engage and nurture leads for you now, too. Your website is already working for you 24/7. New sales reps gain instant access to how veteran employees close, and so much more. Your sales team never has to wonder when service has followed up with a new client. That means that anyone, from interns to C-suite leaders, can log in to see exactly where your leads are coming from, where they're going, and how your efforts are getting them there.Īny conversation or interaction your team has with a lead, prospect, or customer is tracked. Your entire team has access to your company's CRM. Some of the benefits the CRM provides for us and our clients include: With marketing, sales, service, and operations hubs, there are tailored tools available to each team to improve operations, customer experience, and most importantly - revenue.Each department can access leads through one shared portal.It integrates completely with the HubSpot CMS - think WordPress, but better.The CRM stores every company contact and lead.HubSpot's CRM can be used as a launchpad for all other marketing, sales, and service tools. If you're looking for a way to tie every company action and activity into revenue, HubSpot will get you there, no questions asked. That's why we're going to unpack every HubSpot Hub here, starting with a quick overview of the CRM itself: If you're thinking that still sounds like kind of a lot, you'd be right. Today, all of those tools integrate together seamlessly to help you company grow. Now, years down the line, HubSpot offers that original software in the form of a complete CRM, which includes specific software and tools for sales, marketing, service, and operations teams, PLUS an epic content management system (the HubSpot CMS). When a lead is ready to convert, they're easily passed onto the sales team for a simple, seamless experience that helps companies turn warm leads into happy customers.īut that's just the beginning of the HubSpot software. That way, every marketer in a company can use HubSpot's tools to nurture qualified leads until they are ready to pass on to the sales team. To do this, they've developed one cloud-based platform where all of a company's digital marketing efforts could be housed.Įverything from hosting your website to blogging, social media posting, email marketing, and more, were combined on one single platform that can be accessed from anywhere. HubSpot works to help companies market better. We won't go too far into inbound marketing, but feel free to check out our complete guide to inbound marketing if you want to know more. It started back in 2005 as a resource for marketers.īack then, they offered tools and resources that helped companies get started with inbound marketing. To understand how HubSpot works, it's helpful to know just a little about where HubSpot, the company, came from. HubSpot is a software platform designed to help your company market and sell more effectively.
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